Assignment 3 Part 1: Operation, Technology, and
Management Plan
Due
Week 8 and worth 70 points
Use
the “NAB Company Portfolio”.
Write
a three to six (3-6) page paper in which you provide the following information
below.
Operations
Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each
operational cost you find, as you will need these figures for your income
statement and cash flow in Week 8.
1. Create an operations plan
for your NAB company using the template in the text as a guide (p. 214 | Operations
Plan Preparation Form ). Extract appropriate information from the NAB Company
portfolio, where applicable. Other required items in the template should be
filled in using your personal preferences.
2. Provide a rationale for the
competitive advantages section using appropriate functional-level and
business-level strategies to explain the competitive advantages.
o
Note: Much of the research
pertaining to the hints provided here can be found in the NAB company
portfolio.
o
Hints: Consider whether you will
rent or buy your facilities or outsource production to an existing company.
o
Hints: One of your biggest
expenses as a startup non-alcoholic beverage company will be transitioning from
a small batch prototype of your beverage to production on a large scale.
Research the equipment you will need (vats, refrigerators, burners, ovens,
bottling equipment, and so on), whether you will rent or buy, how you will
maintain and clean it, and so forth. Consider how you will ensure quality
control. What capacity do you intend to reach?
o
Hints: Deliberate your inventory
control. Where do your supplies come from and what is your turnaround time to
produce your beverage once you have received an order?
o
Hints: Consider your distribution
method. Refer back to your notes for the SWOT analysis assignment in Week 2 of
class.
o
Hints: How will you stay abreast
of new developments in your industry? What new products do you have in
development now, in addition to your flagship product?
3. Describe your research and
development activities and explain how they will contribute to the company.
Technology
Plan (1 – 2 pages)
1. Create a technology plan
for your NAB company using the template in the text as a guide (p. 227 | Technology
Plan Preparation Form ). Extract appropriate information from the NAB Company
portfolio, where applicable. Other required items in the template should be
filled in using your personal preferences.
2. Provide a rationale for the
personnel needs section by incorporating appropriate functional-level
strategies.
o
Hints: Consider the type of
technology your company will use to conduct the following activities: manage
personnel; take, fulfill, and track orders; manage inventory; communicate with
customers and provide customer service; and produce your beverage.
Management
& Organization (1 – 2 pages)
1. Create a management plan
for your NAB company using the template in the text as a guide (p. 248 |Management
Plan Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required items in the template
should be filled in using your personal preferences.
2. Using the flow charts on p.
242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be
imported / included in the MS Word document.
3. Provide a rationale for the
management structure and style section by incorporating appropriate
functional-level strategies.
4. Format your assignment
according to these formatting requirements:
1. Cite the resources you have
used to complete this exercise. Note: There is no minimum
requirement for the number of resources used in the exercise.
2. Be typed, double spaced,
using Times New Roman font (size 12), with one-inch margins on all sides; references
must follow APA or school-specific format. Check with your professor for any
additional instructions.
3. Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
The
specific course learning outcomes associated with this assignment are:
- Create
a plan to implement a firm’s strategy and manage the change from current
operations.
- Describe
strategic planning techniques used to formulate alternative strategies
designed to achieve stated business goals.
- Use
technology and information resources to research issues in strategic
management.
- Write clearly and concisely about strategic management using proper writing mechanics.
Assignment 3 Part 2: Business Plan – Draft
Due
Week 8 and worth 30 points
This
assignment consists of two (2) sections: a draft of your business plan and an
income statement containing your business plan financials (i.e. Week 7
Discussion “The Financials”). Note: You must submit both sections as separate
files for the completion of this assignment.
You
must intend to raise money for your startup company. You can start with money
from friends and family but at some point you will need funds from outside
investors, either angels or venture capitalists, depending on how much money
you project you will need to raise. Another possible angle is to develop money
through crowdfunding, assuming your product meets the demand of such audiences.
Before
you can raise money, you must develop a business plan that convinces an
investor that your company will succeed.
Section
1: Business Plan (MS Word or equivalent)
Read
Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan
Preparation Forms at the end of each chapter of Successful Business Plan as a
rough guide.
Write
an approximately fifteen to twenty (15-20) page draft of your business plan in
which you:
1. Revise the components of
the following previously submitted sections based on the feedback you have
received.
1.
1. Company Description
(Assignment 1)
2. Industry Analysis and
Trends (Assignment 1)
3. Strategic Position &
Risk Assessment (Assignment 1)
4. Target Market (Assignment
2)
5. Competition (Assignment 2)
6. Marketing Plan & Sales
Strategy (Assignment 2)
2. Create an Ethics &
Social Responsibility Plan.
Note:
The Ethics & Social Responsibility plan should account for approximately
three to five (3-5) pages of the Business Plan Draft.
1.
1. Describe the ways in which
your company is committed to being a good corporate citizen.
·
- Hints:
Consider the following areas:
- Creating
jobs
- Following
the laws of every jurisdiction in which your company operates
- Fair
and honest treatment of employees
- Non-discrimination
of employees and increasing diversity of your work force
- Hints:
If your company is designed as a social venture—in which you have a
primary purpose of achieving a social or environmental goal—describe what
that goal is and what aspects of your company are designed to reach that
goal. Provide a rationale for why you have or why you have not chosen
this to be a social venture.
1. Discuss how your company’s
activities will affect the environment and identify the steps you will take to
mitigate any negative impacts.
·
- Hints:
As a beverage company, consider such issues as your choice of packaging,
disposal of bottles / packages by consumers, and your use of resources,
such as water in areas where water may be scarce.
1. Determine any health issues
/ claims related to the product you are making, whether negative or positive.
Suggest the strategy your company will use to mitigate any negative issues, and
to ensure any positive claims are true.
1. Many beverage products have
negative health impacts on certain segments of a population (e.g., children, pregnant
mothers, etc.). Suggest your company’s plan, through advertising, distribution,
and / or other methods, to target and reach only appropriate market segments.
Format
your assignment according to these formatting requirements:
1. Cite the resources you have
used to complete the exercise. Note: There is no minimum requirement for the
number of resources used in the exercise.
2. Be typed, double spaced,
using Times New Roman font (size 12), with one-inch margins on all sides;
references must follow APA or school-specific format. Check with your professor
for any additional instructions.
3. Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
Section
2: Business Plan Financials (MS Excel worksheets template)
1. For year one, revise and
submit the Income Statement, Cash Flow Projections, and Balance Sheet sections
from the “Business Plan Financials” MS Excel template (see: Course Required
Files in Week 1).
The
specific course learning outcomes associated with this assignment are:
- Describe
strategic planning techniques used to formulate alternative strategies
designed to achieve stated business goals.
- Create
a plan to implement a firm’s strategy and manage the change from current
operations.
- Analyze
strategies for exerting the internal leadership needed to drive the
implementation of strategic initiatives and improve operating excellence.
- Use
technology and information resources to research issues in strategic
management.
- Write
clearly and concisely about strategic management using proper writing
mechanics
