QNT 565
Week 1 State Farm Business Case Research Study
QNT 565
Week 2 iPad Research Proposal Part 1
QNT 565
Week 2 Learning Team Assignment Research Proposal Part I
QNT 565
Week 3 Pedestrian Traffic Case Study
QNT 565
Week 4 iPad Research Proposal Part 2
QNT 565
Week 5 Calculations
QNT 565
Week 5 Problem Set Calculations
QNT 565
Week 5 Yahoo Banner Ads Case Study Review
QNT 565
Week 6 AgriComp Case Study
QNT 565
Week 6 Calculations Final
QNT 565 Final Examination
QNT 565 Final Exam Answers
QNT/565 Final Examination Study Guide
This
study guide will prepare you for the Final Examination you will complete in the
final week. It contains practice questions, which are related to each week’s
objectives. In addition, refer to each week’s readings and your student guide
as study references for the Final Examination.
Week
One: The Purpose of Business Research
Objective:Determine
the significance, scope, magnitude and feasibility of finding a solution to the
situation, risk management, or opportunity.
Which of
the following questions is considered when discussing the management dilemma?
How can
management eliminate negative symptoms?
What
does the manager need to know to choose the best alternative from the available
sources of action?
What is
the recommended course of action?
What
symptoms cause management concern?
What
should be asked or observed to obtain the information the manager needs?
Objective:Determine
the significance, scope, magnitude and feasibility of finding a solution to the
situation, risk management, or opportunity.
The
fundamental weakness in the research process is:
incorrectly defining the research question
B. identifying a flawed sampling frame
C. misdefining the target population
D. failing to identify all relevant secondary information
E. skipping the exploratory phase
incorrectly defining the research question
B. identifying a flawed sampling frame
C. misdefining the target population
D. failing to identify all relevant secondary information
E. skipping the exploratory phase
Objective: Identify
ethical issues involved in business research.
Which of
the following is an example of findings nondisclosure?
Dean and Deluca doesn’t want Whole Foods to know about it is conducting research on organic wines.
B. Whole Foods is studying a potential new location near a large condo complex.
C. Bayer seeks to disclose that Vioxx is no more effective than aspirin.
D. Vioxx seeks to hide results suggesting that it is equivalent to aspirin in reducing the pain of arthritis.
Dean and Deluca doesn’t want Whole Foods to know about it is conducting research on organic wines.
B. Whole Foods is studying a potential new location near a large condo complex.
C. Bayer seeks to disclose that Vioxx is no more effective than aspirin.
D. Vioxx seeks to hide results suggesting that it is equivalent to aspirin in reducing the pain of arthritis.
Objective: Identify
ethical issues involved in business research.
The
right of interviewers, surveyors, experimenters, observers, and participants to
be protected from threat of physical or psychological harm is the right to:
quality
B. security
C. freedom
D. safety
E. happiness
quality
B. security
C. freedom
D. safety
E. happiness
Objective: Develop
the purpose of the research, research questions, and hypotheses.
BankChoice
is concerned about stagnating profits and asks, “How can profitability be
improved?” This is an example of:
a management question
B. a research question
C. an investigative question
D. a measurement question
E. a management dilemma
a management question
B. a research question
C. an investigative question
D. a measurement question
E. a management dilemma
Week
Two: Types of Research Design
Objective:Differentiate
between qualitative and quantitative methods of research.
Which of
the following is true of quantitative research?
It uses a nonprobability sampling method.
B. Results are generalizable.
C. Data analysis is ongoing during the project.
D. Sample sizes are generally small.
E. It uses multiple data collection methods.
It uses a nonprobability sampling method.
B. Results are generalizable.
C. Data analysis is ongoing during the project.
D. Sample sizes are generally small.
E. It uses multiple data collection methods.
Objective: Differentiate
between qualitative and quantitative methods of research.
Qualitative
methods that encourage participants to reveal hidden or suppressed attitudes,
ideas, emotions, and motives are called _____ techniques.
deceptive
B. unstructured
C. projective
D. focus group
E. semistructured
deceptive
B. unstructured
C. projective
D. focus group
E. semistructured
Objective: Explain
commonly used qualitative research designs and quantitative research designs.
American
Airlines is conducting a qualitative study on preferences of business travelers
who fly frequently. Before inviting an individual to participate, the
researcher on the project wants to ensure that all participants travel for
business more than pleasure and meet the American Airlines’ definition of
frequent flier. What is the best way for the researcher to ensure that
participants will meet these criteria?
Use a recruitment screener prior to inviting individuals to participate.
B. Delete interviews after the study ends from those who don’t meet the qualifications.
C. Draw a sample from a list of people with an American Airlines affinity credit card.
D. Draw a sample from a list of people with an affinity credit card associated with any airline.
E. Contact a travel agency for a list of prospects.
Use a recruitment screener prior to inviting individuals to participate.
B. Delete interviews after the study ends from those who don’t meet the qualifications.
C. Draw a sample from a list of people with an American Airlines affinity credit card.
D. Draw a sample from a list of people with an affinity credit card associated with any airline.
E. Contact a travel agency for a list of prospects.
Objective: Select
the appropriate type of research design in a given business situation.
InZone
Research will survey fans attending one of the Final Four games to assess
preferences for pricing and products offered at concession stands. What type of
study is this an example of?
Formal
B. Cross-sectional
C. Longitudinal
D. Monitoring
E. Ex post facto
Formal
B. Cross-sectional
C. Longitudinal
D. Monitoring
E. Ex post facto
Objective: Select
the appropriate type of research design in a given business situation.
Jack is
participating in a research study. The interviewer asks Jack to say the first
word that comes to mind when he hears a product’s benefits. What type of
projective technique is this an example of?
Thematic apperception test
B. Sentence completion
C. Brand mapping
D. Laddering
E. Word association
Thematic apperception test
B. Sentence completion
C. Brand mapping
D. Laddering
E. Word association
Week
Three: Measurement and Data Collection
Objective: Differentiate
among the four levels of measurement and how they are used in data collection
for research.
What
type of data is produced by constant-sum scales?
Nominal
B. Ordinal
C. Interval
D. Ratio
Nominal
B. Ordinal
C. Interval
D. Ratio
Objective: Differentiate
among the four levels of measurement and how they are used in data collection
for research.
Which of
the following types of data are collected using a classification
question?
Gender
B. Purchase behavior
C. Attitude toward the brand
D. Personality
E. Behavioral intent
Gender
B. Purchase behavior
C. Attitude toward the brand
D. Personality
E. Behavioral intent
Objective: Develop
the data collection instruments.
A survey
of preferences among frequent air travelers will be conducted at airports
nationwide. Prior to asking target questions regarding respondent preferences,
which of the following should occur?
Screen questions should ensure that participants are frequent air travelers.
B. Socio-economic questions should be asked.
C. Questions about terrorist concerns should be asked.
D. Branching questions can distinguish between frequent air travelers and less frequent travelers.
E. Free-response questions should be asked.
Screen questions should ensure that participants are frequent air travelers.
B. Socio-economic questions should be asked.
C. Questions about terrorist concerns should be asked.
D. Branching questions can distinguish between frequent air travelers and less frequent travelers.
E. Free-response questions should be asked.
Objective: Differentiate
among sampling methods and their application in business research.
Which
type of nonprobability sampling technique involves choosing participants
arbitrarily for their unique characteristics, experiences, attitudes, or
perceptions?
A. Random sampling
B.Purposive sampling
C. Convenience sampling
D. Snowball sampling
E. Quota sampling
A. Random sampling
B.Purposive sampling
C. Convenience sampling
D. Snowball sampling
E. Quota sampling
Objective: Differentiate
among sampling methods and their application in business research.
Which
term below refers to a controlled procedure that assures that each population
element is given a known nonzero chance of selection into the sample?
A. Nonprobability sampling
B.Random selection
C. Systematic selection
D. Judgment sampling
E. Statistical selection
A. Nonprobability sampling
B.Random selection
C. Systematic selection
D. Judgment sampling
E. Statistical selection
Week
Four: Descriptive Data Analysis Approaches
Objective: Prepare
collected data for analysis.
If the
mean and median of a population are the same, then its distribution is:
A. normal
B. skewed
C.symmetric
D. uniform
A. normal
B. skewed
C.symmetric
D. uniform
Objective: Differentiate
between descriptive statistics and inferential statistics.
Which is
a correct statement concerning the median?
A.In a left-skewed distribution, we expect that the median will exceed the mean.
B. The sum of the deviations around the median is zero.
C. The median is an observed data value in any data set.
D. The median is halfway between Q1 and Q3 on a boxplot.
A.In a left-skewed distribution, we expect that the median will exceed the mean.
B. The sum of the deviations around the median is zero.
C. The median is an observed data value in any data set.
D. The median is halfway between Q1 and Q3 on a boxplot.
Objective: Calculate
central tendency and dispersion.
The
median of 600, 800, 1000, 1200 is:
A. 800
B. 1000
C.900
D. 950
A. 800
B. 1000
C.900
D. 950
Objective: Calculate
the correlation between two variables.
The
_____ is a measure of the association between two variables after controlling
or adjusting for the effects of one or more additional variables.
A. regression analysis
B.partial correlation coefficient
C. ANOVA
D. product moment correlation
E. gamma
A. regression analysis
B.partial correlation coefficient
C. ANOVA
D. product moment correlation
E. gamma
Objective: Calculate
the correlation between two variables.
What
does r2 measure?
A.The proportion of variation in one variable that is explained by the other
B. The proportion of error variation
C. The proportion of variation in Y related to the variation of the categories of X
D. The proportion of variation in Y due to the variation within each of the categories of X
E. The significance of the relationship between X and Y
A.The proportion of variation in one variable that is explained by the other
B. The proportion of error variation
C. The proportion of variation in Y related to the variation of the categories of X
D. The proportion of variation in Y due to the variation within each of the categories of X
E. The significance of the relationship between X and Y
Week
Five: Inferential Data Analysis Approaches
Objective: Differentiate
between parametric tests and nonparametric tests.
_____
tests are hypothesis testing procedures that assume that the variables of
interest are measured on at least an interval scale.
A. parameter
B.parametric
C. nonparametric
D. significance
E. metric
A. parameter
B.parametric
C. nonparametric
D. significance
E. metric
Objective: Determine
the data analysis approach for a data set.
A
statistical technique that describes two or more variables simultaneously and
results in tables that reflect the joint distribution of two or more variables
that have a limited number of categories or distinct values is:
A. a t test
B. an ANOVA
C. a factor analysis
D.a cross-tabulation
E. a regression
A. a t test
B. an ANOVA
C. a factor analysis
D.a cross-tabulation
E. a regression
Objective: Apply
the steps in testing a research hypothesis.
The
hypothesis that the number of hours worked is related to student grade point
average is a _____ hypothesis.
A. null
B. one-tailed test
C.two-tailed test
D. test of proportions
E. test of means
A. null
B. one-tailed test
C.two-tailed test
D. test of proportions
E. test of means
Objective: Compare
the means of two or more groups.
Which of
the following best explains how the F ratio examines differences among groups?
A.The variability attributable to a treatment is compared to the variability arising from random error.
B. The probability of making a type I error is compared to the probability of making a type II error.
C. The critical F is compared to the critical t.
D. The standard deviation for each group is subtracted from the mean of all groups.
A.The variability attributable to a treatment is compared to the variability arising from random error.
B. The probability of making a type I error is compared to the probability of making a type II error.
C. The critical F is compared to the critical t.
D. The standard deviation for each group is subtracted from the mean of all groups.
ANOVA
can be used as a parametric test of:
A. one sample
B. two-related samples
C. two-unrelated samples
D.k-independent samples
A. one sample
B. two-related samples
C. two-unrelated samples
D.k-independent samples
Week
Six: Research Findings
Objective: Interpret
data analysis results to reach conclusions.
A
readability analysis of a research report scored a 10 on Gunning’s Fog Index.
Which of the following statements is the best interpretation of this
score?
A. People over the age of 10 should be able to read the report comfortably.
B. People with less than a 10th-grade education will be comfortable reading the report.
C.A person with a 10th–grade education or higher will be able to read the report comfortably.
D. 10% of the report is difficult to read.
E. The report is unreadable to most people on a scale of 1 to 10.
A. People over the age of 10 should be able to read the report comfortably.
B. People with less than a 10th-grade education will be comfortable reading the report.
C.A person with a 10th–grade education or higher will be able to read the report comfortably.
D. 10% of the report is difficult to read.
E. The report is unreadable to most people on a scale of 1 to 10.
Objective: Interpret
data analysis results to reach conclusions.
Three
randomly-chosen Colorado students were asked how many times they went rock
climbing last month. Their replies were 5, 6, and 7. The coefficient of
variation is:
A.16.7%
B. 13.6%
C. 20.0%
D. 35.7%
A.16.7%
B. 13.6%
C. 20.0%
D. 35.7%
Objective: Make
a recommendation about a problem or project based upon data analysis results
and conclusions drawn.
Nasta
Corporation conducted a foreign language survey among college students at 5
public universities. Results showed a significant relationship between language
proficiency and magazine readership. Based on this finding, Nasta Corporation
can make which recommendation to university officials?
Recommend
students take at least one foreign language.
Taking a
foreign language will not improve students’ reading.
Additional
research is needed to determine which magazines are read by college students.
Results
are inclusive.
Objective: Make
a recommendation about a problem or project based upon data analysis results
and conclusions drawn.
The
Human Resources Department at Trident Corporation conducted a job satisfaction
survey among its employees.Results show a significant negative relationship
between job satisfaction and pay category.Human Resources should recommend what
action to management?
The
results are inclusive.
Conduct
additional research by pay category to determine specific areas of
satisfaction/dissatisfaction.
Based on
the results, job satisfaction is comparable to industry norms and therefore no
further action is required.
Increase
pay levels for all employees to obtain comparable level of satisfaction among
pay categories.
Objective: Make
a recommendation about a problem or project based upon data analysis results
and conclusions drawn.
A team
of MBA student examined parked cars in four different suburban shopping
malls.One hundred and twenty vehicles were examined at each location.Results
show a significant relation between vehicle type and mall location. The team
should include which recommendation in the research report?
It would
be difficult to make any recommendation as the sample size is too small.
Further
research is needed to determine which stores in the mall.
The
results are inconclusive.
Store
advertising will be a function to consumer demographics.
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