BUS 485 Strategic Management Entire Course
BUS 485 Full Course
BUS 485 Entire Class
BUS485 WEEK 1 DQ 1 & DQ 2 LATEST
DQ 1
Pick a publicly traded
company. Describe its competitive advantage using the resource-based model of
above average returns.
DQ 2
What are vision and
mission statements? What is their value for the strategic management process?
Select an example of strong Vision/Mission (cite your source). What are its
positive characteristics?
BUS485 WEEK 2 DQ 1 & DQ 2 LATEST
DQ 1
Compare Google with
Facebook. In terms of the five forces of competition, do you feel these
companies view one another as competitors? Why or why not?
DQ 2
Describe the elements
of an organization’s external environment. Why is it important to understand
the external environment?
Grand Canyon BUS485 WEEK 3 DQ 1 & DQ 2
DQ 1
Why is it important to
conduct a SWOT analysis? What are the weaknesses of a SWOT analysis? Why is
that so?
DQ 2
Why is sustainable
competitive advantage a critical strategy-making consideration?
Grand Canyon BUS485 WEEK 4 DQ 1 & DQ 2
DQ 1
How can you determine
a core competency?
DQ 2
What is the
relationship between capabilities and core competencies?
Grand Canyon BUS485 WEEK 5 DQ 1 & DQ 2
DQ 1
What are the different
levels of diversification firms can pursue by using different corporate level
strategies and what are the advantages to diversifying their operations?
DQ 2
What do you think are
the criteria a firm should use to evaluate targets for acquisition and how
should a company plan and undertake its merger acquisition strategic initiatives?
Grand Canyon BUS485 WEEK 6 DQ 1 & DQ 2
DQ 1
An international
strategy can take many forms. Explain what a global strategy is and how is it
different from a multi-domestic strategy. What are the traditional and emerging
reasons/motives that firms expand internationally?
DQ 2
What are some of the
special features of competing in foreign markets?
Grand Canyon BUS485 WEEK 7 DQ 1 & DQ 2
DQ 1
Discuss the role of
organizational controls and explain their importance.
DQ 2
Why is it necessary to
regularly evaluate business strategy?
Grand Canyon BUS485 WEEK 8 DQ 1 & DQ 2
DQ 1
What are the most
effective leadership styles? Why are they effective? In your opinion, what are
the least effective leadership styles? Explain.
DQ 2
Why are innovation and
entrepreneurial spirit important to market entry or market expansion? Give
examples
Grand Canyon BUS485 WEEK 1 ASSIGNMENT
BUS-485 Capstone Project Directions
Students will create a
strategic business plan for their culminating project in BUS-485. The structure
of this assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge developed throughout theBS
program at COB.
Youwill be required to
submit a specific section of the capstone in each Topicof the course as
indicated in the assignment instructions below.Each section will be due by the
end of the Topic in which it is assigned. Prepare eachassignment according to
the APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.Utilize the “Capstone Project
Template,”located in the course materials, to organize the individual
components into the final strategic business plan due at the end of the course.
Topic 1: Overview of the Capstone Project
Draft an overview of
your project (approximately 500-750 words). Refer to chapter 1 in the textbook
for additional information. Include the following in your draft:
1. 1. Briefly describe the context and your
organization.
2. 2. Articulate the vision, mission, and
strategy of your organization (or business unit or division).
3. 3. Describe the nature of the business
opportunity.
Topic 2: Environmental Analysis and Industry Analysis
Usingthe Segments of
the General Environment, write the environmental analysis for your
organization(approximately 500-750 words). Refer to chapters 2 and 8in the
textbook for additional information. Include the following in your draft:
1. 1. Incorporate theFive Forces of Competition
to help write the industry analysis for your organization (page 51).
2. 2. Describe your sources of competitive
advantage.
3. 3. Using the International Entry Modes (Figure
8.5), describe which mode(s) of entry you would use to expand globally and why
you selected it (even if expansion is hypothetical at this time). Select one
country, such as Canada, and discuss relevant cultural, political, and
economicfactors, and any language barriers that could impact your entry.
4. 4. Identify the outlook, forecast, or trends
for the type of organization you have selected.Use the Scan, Monitor, Forecast
and Assess model in chapter 2 to complete this section.
Topic 3:Marketing Plan
Write the Marketing
Plan for your organization (approximately 750-1,000 words). Your plan should:
1. 1. Describe the target market.
2. 2. Identify the size of your potential target
market.
3. 3. Include a SWOT analysis (use a two by two
table in Word).
4. 4. Describe the 4Ps of marketing in your
organization (product/positioning, pricing, promotion, and placement).If you
have a service organization you may consider describing the 4Is (intangibility,
inconsistency, inseperabilty, and inventory).
Topic 4: Organizational Plan
Write
theOrganizational Plan for your organization (approximately 750-1,000 words).
Refer to chapters 4 and 6 in the textbook for additional information.
1. 1. Describe who will comprise your management
team and what talents or skills each of the team members will bring to the
organization.Include a simple organizational chart.
2. 2. Outline a McKinsey 7-S Assessment/Model
(strategy, structure, systems, shared values, style, staff, skills) as it
applies to your business.Review the McKinsey 7-S Resources in the topic
materials for additional information on completing this section.
3. 3. Describe your business-level strategy
(chapter 4 – cost leadership or differentiated) and explain how it fits with
the corporate-level strategy (chapter 6 – low, medium, or high differentiation
plus value creating, value neutral, or value reducing) for your organization.
Topic 5: Operational Plan
Write the Operational
Plan for your organization(500-750 words). Refer to chapter 3 and pages 88,
113, and 116in the textbookfor additional information. Address the following in
the plan:
1. 1. Describe the supply chain for your
prospective organization. Where does your organization bring value in this
supply chain?
2. 2. Indentify your main partners and suppliers.
What are their locations? What is your contingency plan?
3. 3. Explain how you will optimize operational effectiveness
in your organization.
4. 4. Consider your operational plan from a value
chain perspective and identify and discuss the primary and support activities
(financial, human resources, and information systems management).
Topic 6: Financial Plan
Write the Financial
Plan for your organization (500-750 words).Create the accompanying
spreadsheet(s) and address the following in your plan:
1. 1. Using Excel,create a three-year Pro Forma
income statement for your organization (or product/service).Review the resources
in the topic materials for additional information.
2. 2. Calculate your financial break-even point.
BEP= Fixed Costs/
(unit price – variable unit costs)
3. 3. Identify possible sources for investment
capital if required (friends, family, banks, USSBA, etc.).
4. 4. Explain how you will use financial
information to help you craft your business strategy.
5. 5. Identify the key financial ratiosyou will
use to measure the performance of your organization to determine success.
Milestones Schedule and Critical Risks Assessment
Create the Milestones
Schedule and Critical Risks Assessment for your organization (500-750 words).
Review chapter 9 in the textbook for additional information.
1. 1. Describe the preferred timing and
objectives for your business plan. Create a visual tht includes critical
decisions and dates in any of the following formats: Excel spreadsheet, Gantt
chart, network diagram, or task list. Refer to the resources on charting and
diagramming project progress in the topic materials for additional information
on creating your Milestone Schedule.
2. 2. Create contingency plans to address major
problems or setbacks as they occur.
Topic 7: Strategic Leadership and Entrepreneurship
Write the Strategic
Leadership and Entrepreneurship section for your Capstone(500-750 words). Refer
to chapter 12 in the textbook for additional information. Be sure to address
the following questions:
1. 1. What is your sphere of influence in your
organization? Based on this, what impact can you have on the implementation of
your business plan?
2. 2. What is your own bias and how could it
impact the development or progress of your organization’s development?
3. 3. What hurdles do you anticipate?
4. 4. What leadership style(s) will you have to
demonstrate? How could you incorporate Servant Leadership? Where do you fall
short?
5. 5. What are your strengths and weaknesses as
they relate to your business?
6. 6. How can you impact and influence others and
your future organization to deliver the results you expect?
Topic 8:Final Paper — Due by the end of Topic 8
Executive Summary
Revise the Overview
written in Topic 1 into the Executive Summary for your strategic business
plan.Describe each section of the plan in a few sentences so the reader can
understand what will follow in the detailed sectionsin your document.
Final Strategic Business Plan
Integrate the
components developed in each Topic into a finalized strategic business plan.
Incorporate any feedback from your instructor into the final document as well.
The document should include appropriate headings for each section.Review the
“Capstone Project Template” in the Course Materials for a formatting sample.
You should cite and reference 7-10 secondary sources in your final draft.Your
final document should be between 4,250-5,250 words.
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is/is not required.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center.
Grand Canyon BUS485 WEEK 2 ASSIGNMENT
Details:
This is a
Collaborative Learning Community (CLC) assignment.
In teams, refer to
chapter 2, “Experiential Exercises — Exercise 2: What Does the Future Look
Like?”
Select a trend,
technology, entertainment, or design that will significantly impact business in
the near future. Your goal is to determine which of the six dimensions of the
general environment will be affected by your selection. Create a table,
utilizing the attached template, to summarize the impact of your selection.
Consult the resources
mentioned at the end of the exercise as a starting point for your research. You
may need to consult additional sources as well.
Your table should
clearly identify the selected trend, technology, entertainment, or design and
provide a brief explanation of its forecasted impact on business in the near
future.
The table should also
be accompanied by a 250-500-word summary of the significance of your findings
and a reference page in APA format that includes a minimum of six reputable
sources (e.g., trade magazines, academic journals, professional/government
websites) you consulted to locate information for your table.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are not required
to submit this assignment to Turnitin.
BENCHMARK ASSIGNMENTS
Grand Canyon BUS485 WEEK 2 (CAPSTONE PROJECT ) Assignment
Details:
Students will create a
strategic business plan for their culminating project in BUS-485. The structure
of this assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge developed throughout the
program.
You will be required
to submit a specific section of the Capstone in each topic of the course as
indicated in the assignment directions. Each section will be due by the end of
the topic in which it is assigned. Review “Capstone Project Assignment
Directions” for additional information.
Using the Segments of
the General Environment, write the environmental analysis for your organization
developed in Topic 1 (approximately 500-750 words). Refer to Chapters 2 and 8
in the textbook for additional information. Include the following in your
draft:
1. Incorporate the Five Forces of Competition to
help write the industry analysis for your organization (Chapter 2, Figure 2.2
The Five Forces of Competition Model).
2. Describe your sources of competitive
advantage.
3. Using the Modes of Entry and their
Characteristics (Chapter 8, Figure 8.5), describe which mode(s) of entry you
would use to expand globally and why you selected it (even if expansion is
hypothetical at this time). Select one country, such as Canada, and discuss
relevant cultural, political, and economic factors, and any language barriers
that could impact your entry.
4. Usinng the Parts of the External Environmental
Analysis (Chapter 2, Table 2.2), identify the outlook, forecast, or trends for
the type of organization you have selected.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Grand Canyon BUS485 WEEK 3 (CAPSTONE PROJECT ) Assignment
Details:
Students will create a
strategic business plan for their culminating project in BUS-485. The structure
of this assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge developed throughout the
program.
You will be required
to submit a specific section of the Capstone in each topic of the course as
indicated in the assignment directions. Each section will be due by the end of
the topic in which it is assigned. Review “Capstone Project Assignment
Directions” for additional information.
Write the Marketing
Plan for your organization (750-1,000 words). Use the topic material articles
and the textbook to help in completing the assignment.
Address the following:
1. Describe the target market.
2. Identify the size of your potential target
market.
3. Include a SWOT analysis (use a two by two
table in Word).
4. Describe the 4Ps of marketing in your
organization (product/positioning, pricing, promotion, and placement). If you
have a service organization you may consider describing the 4Is (intangibility,
inconsistency, inseparability, and inventory).
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center.
Grand Canyon BUS485 WEEK 4 (CAPSTONE PROJECT ) Assignment
Details:
Students will create a
strategic business plan for their culminating project in BUS-485. The structure
of this assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge developed throughout the
program.
You will be required
to submit a specific section of the Capstone in each topic of the course as
indicated in the assignment directions. Each section will be due by the end of
the topic in which it is assigned. Review “Capstone Project Assignment
Directions” for additional information.
Write an
Organizational Plan for your organization (approximately 750-1,000 words).
Refer to Chapters 4 and 6 in the textbook for additional information.
1. Describe who will comprise your management
team and what talents or skills each of the team members will bring to the
organization. Include a simple organizational chart.
2. Outline a McKinsey 7-S Assessment/Model
(strategy, structure, systems, shared values, style, staff, skills) as it
applies to your business. Review the McKinsey 7-S Resources in the Topic Materials
for additional information on completing this section.
3. Describe your business-level strategy (Chapter
4 – cost leadership or differentiated) and explain how it fits with the
corporate-level strategy (Chapter 6 – low, medium, or high differentiation plus
value creating, value neutral, or value reducing) for your organization.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center.
Grand Canyon BUS485 WEEK 5 (CAPSTONE PROJECT ) Assignment
Details:
Students will create a
strategic business plan for their culminating project in BUS-485. The structure
of this assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge developed throughout the
program.
You will be required
to submit a specific section of the Capstone in each topic of the course as
indicated in the assignment directions. Each section will be due by the end of
the topic in which it is assigned. Review “Capstone Project Assignment
Directions” for additional information.
Write the Operational
Plan for your organization (500-750 words). Refer to Chapter 3, Figure 3.3 A
Model of the Value Chain, Chapter 4, Figure 4.2 Examples of Value-Creating
Activities Associated with the Cost Leadership Strategy, and Chapter 4, Figure
4.3 Examples of Value-Creating Activities Associated with the Differentiation
Strategy in the textbook for additional information.
Address the following
in the plan:
1. Describe the supply chain for your prospective
organization. Where does your organization bring value in this supply chain?
2. Identify your main partners and suppliers.
What are their locations? What is your contingency plan?
3. Explain how you will optimize operational
effectiveness in your organization.
4. Consider your operational plan from a value
chain perspective and identify and discuss the primary and support activities
(financial, human resources, and information systems management).
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Please refer to the Student Success Center.
Grand Canyon BUS485 WEEK 6 ( Peregrine Comprehensive )
Assignment
Details:
Business Knowledge Test
BUS-485 is typically
the last course taken by incoming business students. In Week 12, students
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